Main Characteristics of the Epoxy Floor Paint Industry in China Market

With the rapid development of the domestic economy, the epoxy floor paint industry has gradually come into public attention, especially in coastal and southern regions. Floor products have evolved from primary to high-grade, from single-type to diversified; the floor market has grown from scratch and from small to large. At present, it has become a booming industry, yet it also has its own problems.

Epoxy floor paint features excellent wear resistance, corrosion resistance, impact resistance, as well as seamless joint, solid texture, easy maintenance and low upkeep cost. Although the promotion of this product started late in northern China, it was first introduced in Beijing in 1999, and northern China has gradually accepted and recognized this new product. Up to now, experts have summarized the characteristics of the floor market in northern China with four Chinese characters: Re (Hot), Da (Large), Gao (High), Xin (New).

1. "Hot" means the market competition of epoxy floor paint has become white-hot.

2. "Large" means the floor market has a huge capacity.

3. "High" means customers’ requirements for products are constantly rising and project output value is high.

4. "New" means floor products and construction techniques are constantly innovated.